Spotify curates as Daisy nears Aug 5th 2013, 12:09
Spotify's Browse on Android
(Credit: Spotify)
Spotify is going editorial, launching curated shelves of playlists ahead of a coming rival — Beats Electronics CEO Jimmy Iovine’s revamp of on-demand subscription service MOG, codenamed Daisy — that is centering its entire service on that strategy.
Spotify, which is the top on-demand streaming music service on the Web, is rolling out a section called browse this week to its mobile apps, with other of its platforms to follow. It has playlists tailored to situations like going for a jog or commuting in the morning and moods like romance, as well as collections of top tracks and new releases.
The playlists are culled from Spotify’s universe of more than a billion user-created compilations, and then a staff of 35 musicologist, music editor and writers dug through data to find the lists that were resonating or created some of their own, Charlie Hellman, Spotify’s vice president of product development, told CNET in an interview.
It rings familiar to the idea Iovine is pursuing with Daisy, which is supposed to be powered by a mix of humans and algorithms. Iovine has enlisted deans of music — artists, DJs, and others with deep knowledge and experience in producing music, including Nine Inch Nails front man Trent Reznor as chief creative officer — to come up with playlists.
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