Apps inch towards iTunes users' favorite activity Aug 5th 2013, 14:09
Apple’s iTunes platform might have been started with music in mind, but over the last couple years, actually listening to tracks is becoming a less-popular activity, according to new research.
Although in 2010 and 2011, 54 percent of U.S.-based iTunes users would head to the software to listen to music, this year, that figure has dropped to 41 percent, according to new data from research firm NPD. What’s more, the number of people who are downloading free apps has jumped from 24 percent in 2010 to 35 percent of iTunes users in 2013.
Although it appears apps might win out eventually, either activity is popular. According to NPD, iTunes now has 67 million users in the U.S., up from 50 million in 2010.
